Description:
Nexstar Inc., America’s largest local broadcasting company, is seeking an experienced, hardworking, and aggressive leader to serve as Director of Sales for WHNT (CBS) and WHDF (North Alabama’s CW) as well as all digital, mobile, and social assets associated with whnt.com in the Huntsville, Alabama market (DMA #81).
This new opportunity is in Huntsville, Alabama, US News 2024-2025’s Top 10 Best Places to Live. Huntsville is known as the Rocket City, as it is home to the U.S. Space and Rocket Center and U.S. Space Camp. The Huntsville area is made up of key military, space, telecommunications, biotechnology, and diversified manufacturing companies. The market provides challenging work in beautiful surroundings, including mountains, lakes, woodlands, and the Tennessee River that provides many recreational activities. The temperate climate is perfect for outdoor sports, world-class golf, hiking, biking, hunting, and fishing. Huntsville is 90 minutes from Birmingham, two hours from Nashville, and less than four hours from Atlanta.
The Director of Sales oversees all aspects of the Local, National and Digital Sales departments, including staff management, inventory control, revenue goal setting, budgeting, and execution of strategic plans. Working closely with the VP/GM, the Director of Sales will be responsible and accountable for the achievement of all sales related activities and goals.
Responsibilities:
- Provide strong, positive leadership for the sales team and sales managers with a clear understanding of all audience platforms
- Handle all facets of National and Political advertising
- Develop and execute sales strategies which result in exceeding revenue targets for Local, National and Digital
- Manage inventory, pricing, budgeting, and revenue forecasting
- Focus efforts of the sales team on new business development
- Initiate smart, long-term decisions regarding hiring, evaluation, promotion, and termination of sales team professionals
- Work closely with WHNT Sales Managers to develop creative, productive incentives
- Develop strong business relationships with local companies and organizations through regular meetings and community involvement
- Possess a team spirit attitude that encompasses all Nexstar divisions, outside rep firms, vendors, and associated organizations
- Resolve customer complaints regarding sales and service in a professional manner
- Plan and direct staffing, training, and performance evaluations to develop and perfect sales team operation
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Requirements:
- Excellent communication skills, both oral and written
- Minimum 5 years of experience in media sales
- Valid driver’s license with an acceptable driving record
- Full knowledge and understanding of FCC rules and regulations pertaining to sales procedures including political advertising requirements
- Ability to work under strict deadlines with impeccable attention to detail
- Experience guiding, directing, and motivating subordinates, including setting performance standards and monitoring performance Experience establishing long-range objectives and specifying the strategies and actions to achieve them
- Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
- Proficiency with WideOrbit, ComScore, Matrix, or similar CRM as well as Excel, Word and other various business and broadcast software programs
Contact:
Olivia.pennington@whnt.comYou must sign in to apply for this position.