
Website Salem Media Group of Washington DC: WAVA, 105.1 FM & 780, AM 570 The Answer, and Sirius-XM 131 FamilyTalk
Description:
Salem Surround, a division of Salem Media group, offers an exceptional opportunity for a seasoned General Sales Manager to lead our radio and digital sales team in Washington DC.
We are seeking an experienced and results-driven General Sales Manager (GSM) to lead our team of audio and digital media sales professionals. The GSM will be responsible for overseeing all sales operations, driving revenue growth, and developing strategic plans to maximize market share. This role requires a strong leader with a proven track record in media sales, exceptional team management skills, and a deep understanding of digital and audio advertising solutions.
Responsibilities:
Sales Leadership & Strategy: o Develop and execute a comprehensive sales strategy to drive revenue growth across audio and digital media platforms. o Establish and achieve sales goals, budgets, and key performance indicators (KPIs). o Identify new business opportunities and cultivate relationships with clients and agencies. o Stay ahead of industry trends and implement innovative sales techniques. Team Management & Development: o Lead, coach, and motivate a team of sales professionals to exceed revenue targets. o Recruit, train, and mentor sales staff, ensuring their success through ongoing development. o Foster a high-performance culture with a focus on accountability, collaboration, and results. Client & Revenue Growth: o Maintain and grow relationships with key advertisers, agencies, and partners. o Oversee the creation of compelling sales presentations and proposals. o Work closely with marketing and content teams to develop revenue-generating initiatives. Operational & Financial Management: o Monitor sales performance, pipeline activity, and market trends to adjust strategies as needed. o Ensure accurate forecasting, reporting, and budgeting for sales activities. o Work cross-functionally with programming, promotions, and digital teams to align sales strategies with overall business objectives.Requirements:
o 5+ years of experience in media sales, with at least 2 years in a leadership role. o Strong background in radio, audio streaming, digital advertising, and integrated media sales. o Proven ability to drive revenue growth and exceed sales targets. o Excellent leadership, coaching, and team-building skills. o Strong negotiation, presentation, and communication skills. o Proficiency in CRM tools, analytics, and digital advertising platforms.Contact:
david@salemmediadc.comYou must sign in to apply for this position.