Marketing Executive

Marketing Executive

  • Full Time
  • Cody
  • D.O.E. USD / Year
  • Salary: D.O.E.
  • March 31, 2025

Website Legend Communications of Wyoming

Radio Company

Description:

At the Big Horn Basin Media, we aim to be the community resource leader for entertainment, information, and business development. We believe this begins with the people we employ and the environment they operate in every day. We value each other, and the communities we serve. We would love to hear how your experience and skills can help us achieve our vision.

The Marketing Executive position at the Big Horn Basin Media is our front line to the businesses in our communities. We pride ourselves in our ability to serve the business community with a genuine and professional approach to solving business related issues. The creative use of multi-media products in broad, narrow, and targeted delivery makes the combined use of radio and digital sales an effective solution to our client’s business needs. Please find below the responsibilities and qualifications for the position of Marketing Executive with the Big Horn Basin Media.

Responsibilities:

Prospect local and regional businesses, use our sales process to identify business needs, performance indicators, provide and close multi-media solutions using a variety of assets. These assets include broadcast and online radio, live and virtual events, and an assortment of digital products such as social media ads (YouTube, Facebook, Instagram, etc.…), programmatic ad delivery, website development, over the top video, and search engine management. Meet monthly sales goals and actively grow an account list of clients. Create and maintain strong professional business relationships with local businesses, their owners, managers, and staff. Utilize a Customer Relationship Management platform to organize, track, and accurately project revenue to meet and exceed monthly goals.

Requirements:

Strong professional work ethic, a desire to learn and grow individually and professionally. Previous sales experience, prospecting and closing proposed business. A history of success with customers and a proven ability to develop and grow revenue. Knowledge and experience with traditional, social, and digital media. Ability to quickly and effectively develop a good rapport with clients through various forms of communication, build business relationships with clients. Dependable initiative-taker, motivated and goal-oriented, with a desire for problem solving. Valid driver’s license, auto insurance, and vehicle required. Associates or Bachelor’s in business or marketing-related degree or equivalent experience preferred. A willingness to learn and grow as an individual, as a team and the ability to place our values of Accountability, Commitment, Trust, Decisiveness and Respect first.

Contact:

Kathy Paxton
Send your resume to kathy@basinsradio.com

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