Regional Sales Manager

Posted by Hall Communications, Inc.

New London, CT
Posted: 2020-10-02

Description:

Hall Communications, Inc. stations WICH/WCTY/WKNL/WNLC/WILI-AM-FM in New London/Norwich/Willimantic are searching for a Regional Sales Manager.

Responsibilities:

Regional Sales Manager will work with the General Manager to:

  • Work with management on creating and communicating a sales and marketing strategy that will take the station on-air and on-line to the next level. 
  • Provide strategic input to setting sales targets for Local Sales.  Have the ability to develop reports to support the strategy.
  • Personally, handle local and regional account list.
  • Drive expected revenue performance as well as create new ideas and outside the box revenue streams and business models to monetize these revenue streams.
  • Clearly communicate performance expectations and establish and maintain a motivated sales staff. Ensure that employees work and sell with integrity and uphold the Hall Communications sales standards.
  • Work cooperatively and in partnership with the other station departments such as Programming, Promotions, and Traffic to ensure growth in revenue and increased profitability through station avenues.
  • Oversee the planning and execution of sales meetings, attend community and goodwill events and represent the station at trade association meetings and professional organization events.
  • Deliver presentations as required internally and externally, maintain sales relationships, help negotiate and close deals when needed.
  • Recruit, hire and retain sales talent to build future pipeline.  Coach and mentor Account Executives to identify and communicate areas of strength and needed improvement.

 

Requirements:

BASIC QUALIFICATIONS:

  • 5 Years of prior experience in media sales preferred.  *Experience managing a sales team, including experience in strategic planning and direct responsibility for growing revenue in the radio industry.

DESIRED CHARACTERISTICS:

  • Knowledge of Eastern Connecticut.
  • Must possess a want -to-win attitude with a proven track record of Sales/Marketing achievements.
  • Solid background in building and cultivating skills as well as superior project management skills.
  • Knowledge of how ad agencies, marketing/promotion companies and direct clients operate.
  • Experience with and an understanding of the digital/new media world.
  • Thorough understanding of local businesses, business issues in Eastern Connecticut.
  • A result-driven focus and a detail-oriented mindset are necessary.
  • Proficient computer skills, including all Microsoft Office applications, as well as the ability to learn new software applications is important.

Contact:

Because Hall Communications, Inc. is an equal opportunity employer, we encourage members of minority groups and women to apply for this position.  Contact Andy Russell, arussell@hallradio.net. A decision on this position will be made by October 30th, 2020.  Therefore, applications should be sent to us by October 23rd, 2020

Job posted by an Equal Opportunity Employer

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