Regional Sales Manager

Posted by Hall Communications, Inc.

New London, CT
Posted: 2020-10-02


Hall Communications, Inc. stations WICH/WCTY/WKNL/WNLC/WILI-AM-FM in New London/Norwich/Willimantic are searching for a Regional Sales Manager.


Regional Sales Manager will work with the General Manager to:

  • Work with management on creating and communicating a sales and marketing strategy that will take the station on-air and on-line to the next level. 
  • Provide strategic input to setting sales targets for Local Sales.  Have the ability to develop reports to support the strategy.
  • Personally, handle local and regional account list.
  • Drive expected revenue performance as well as create new ideas and outside the box revenue streams and business models to monetize these revenue streams.
  • Clearly communicate performance expectations and establish and maintain a motivated sales staff. Ensure that employees work and sell with integrity and uphold the Hall Communications sales standards.
  • Work cooperatively and in partnership with the other station departments such as Programming, Promotions, and Traffic to ensure growth in revenue and increased profitability through station avenues.
  • Oversee the planning and execution of sales meetings, attend community and goodwill events and represent the station at trade association meetings and professional organization events.
  • Deliver presentations as required internally and externally, maintain sales relationships, help negotiate and close deals when needed.
  • Recruit, hire and retain sales talent to build future pipeline.  Coach and mentor Account Executives to identify and communicate areas of strength and needed improvement.




  • 5 Years of prior experience in media sales preferred.  *Experience managing a sales team, including experience in strategic planning and direct responsibility for growing revenue in the radio industry.


  • Knowledge of Eastern Connecticut.
  • Must possess a want -to-win attitude with a proven track record of Sales/Marketing achievements.
  • Solid background in building and cultivating skills as well as superior project management skills.
  • Knowledge of how ad agencies, marketing/promotion companies and direct clients operate.
  • Experience with and an understanding of the digital/new media world.
  • Thorough understanding of local businesses, business issues in Eastern Connecticut.
  • A result-driven focus and a detail-oriented mindset are necessary.
  • Proficient computer skills, including all Microsoft Office applications, as well as the ability to learn new software applications is important.


Because Hall Communications, Inc. is an equal opportunity employer, we encourage members of minority groups and women to apply for this position.  Contact Andy Russell, A decision on this position will be made by October 30th, 2020.  Therefore, applications should be sent to us by October 23rd, 2020

Job posted by an Equal Opportunity Employer