Creative Services Director

Charleston, SC
Posted: 2020-09-18


The Creative Services Director is responsible for developing and leading the overall marketing strategy of the station, and for designing the promotions that will achieve the objectives of that strategy.

Nexstar Media Group is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices.


Provides leadership for the promotions team
Makes decisions regarding hiring, evaluation, promotion and termination of employees
Develops and executes promotions strategies to enhance station competitiveness      
Manages and leads the department to create new and profitable events
Manages recruitment and development of talented promotions team members
Prepares budgets and approves budget expenditures
Resolves customer complaints regarding promotions
Plans and directs staffing, training, and performance evaluations to develop and control promotions programs
Plans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-site
Creates and reviews operational records and reports to assess the efficacy of promotions
Creates client promotions and promotional proposals with members of the Programming and Sales teams
Performs other duties as assigned


Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Fluency in English
Excellent communication skills, both oral and written
Minimum five years’ experience in media promotions
Valid driver’s license with an acceptable driving record
Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
Experience establishing long-range objectives and specifying the strategies and actions to achieve them
Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment


Apply online at: REQ-6038

Job posted by an Equal Opportunity Employer