Digital Social Media Producer

Posted by Nexstar Media

Birmingham, AL
Posted: 2020-08-17


Its fun to work in a company where people truly believe in what they are doing!

The Digital Social Media Producer works to promote our website and exclusive content through social media. This person will also produce teasable, clickable content for the website, and all digital products.


  • Create content to drive engagement on station social platforms and convert social media users into website users ​
  • Expert understanding of Facebook, Twitter, and other social media platforms
  • Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
  • Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
  • Graphics - Peruse website frequently to innovate creative uses of images for use on social media, e.g. polls pushing to big talker of the day, etc.
  • Update the graphics calendar with staff/celebrity birthdays, national holidays, wacky holidays like “National Doughnut Day,” meteorological events, elections, important dates in state history
  • Work closely with Digital EP to fulfill daily assignments and upcoming projects, including roadblocks, digital/social media shows, and specials
  • Determines a storys emphasis, length, and format, and organizes material accordingly
  • Research and analyze background information related to news stories in order to be able to provide complete and accurate information
  • Coordinate with the marketing department and Digital EP to promote big news stories and branded content, as well as other promotional messages, across website, apps and all social media/digital platforms
  • Track and analyze the effectiveness of marketing messages on social and digital platforms using CrowdTangle and share findings with the Digital Team and Marketing Department ​
  • Checks reference materials such as books, news files or public records to obtain relevant facts
  • Shoots and edits content for digital
  • Ensures that all content meets company standards for journalistic integrity and production quality
  • Builds and calendars digital campaigns to promote local shows and specials.
  • Performs other duties as assigned
  • Finds new ways to use Social Media and our website to engage with viewers


  • Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
  • Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
  • CSS, Flash, and other relevant technology skills is a plus
  • Maintain a positive work environment through active team participation and cooperation with co-workers in all departments
  • Responds positively to feedback


To Apply:

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If you like wild growth and working with happy, enthusiastic over-achievers, youll enjoy your career with us!

Job posted by an Equal Opportunity Employer