Digital Content Producer

Posted by WUVG TV Channel 34

Atlanta, GA
Posted: 2020-07-06


Univision Atlanta Local Media is looking to add a creative Digital Content Producer to join our growing team.  This position will be reporting to the News Director, support in the growth of our digital audiences and will also function as a subject matter expert on the planning and execution of content audience growth initiatives. The Digital Content Producer will be embedded within our Newsroom and work directly with newsroom staff to create, edit, publish, optimize, distribute and promote Univision linear and nonlinear content, with the ultimate view of growing audience and share.



Job Responsibilities

Key Accountabilities & Authority:

Responsible for the production of digital content for station(s). 
Publishes content on multiple digital platforms, including mobile and online and social networks. 
Repurposes existing content and may create new content.  Creates, edits, publishes and manages a full range of content. 
Creates content that is aligned with and enhances station brand; may create new content.
Demonstrates results for the application of innovative and creative approaches to drive audience loyalty.
This role is also accountable for building capability within the newsrooms to think and act digitally, generating engaging, compelling and timely content that will result in an increase of our digital footprint and ultimately in a growing audience and market share.

Expected Outcomes:
Delivers compelling content using current production and web-delivery tools. 
Creates and curates the best in class digital content
Adapts and creates content for several social media platform promotions
Identifies news stories of the day and plans coverage that is appropriate for various digital media platforms (website, mobile apps, newsletters, and social media)
Communicate with Newsroom whats trending online and help find sources and interesting topics for digital news consumption; especially via mobile devices
Copy edit with fundamental journalistic and legal understanding
Engage with the audience by connecting to the social conversation
Experiment with new formats for social media content creation
Maintain digital content calendar containing priority events, initiatives and opportunities
Ability to write and edit articles and write headlines
Manage social media account(s)
Write metadata for video clips
Manage You Tube page(s)


Required Skills & Experience

BS/BA Degree in Media, Communications or Marketing
Proficiency in SEO, SEM, Hootsuite, Google Analytics, Adobe Creative Suite (Preferred)
3 years’ progressive experience in digital media content and audience growth
1-3 years’ experience building and managing multiple channels, optimization and best practices
Bilingual with the ability to write in English and Spanish
Displays in-depth knowledge and understanding of social media platforms
Candidate must be flexible and willing to work varied schedules, including weekends and holidays


Desired Skills & Experience
Proficiency in managing and posting on Facebook, Twitter, Instagram, YouTube and other Social Media Platforms
Experience in Media; Broadcast environment a plus
Ability to work in a fast-paced environment and juggle competing priorities
Solid news judgment
Ensure flawless execution
Proven knowledge and strong tactical training/skills
Audience growth oriented
Staying current on digital industry trends
Sound analysis and creativity
Excellent communication and presentation skills; effectively communicates information and ideas in written and video format
Experience working in team environments
Strong project management skills; ability to multi-task
High energy, self-motivated professional
Solid news judgment and innovative storytelling
Possesses knowledge and experience in a newsroom


Physical Requirements
Ability to stand, walk, bend, type, edit, reach and sit for up to (8) hours.

      Eligibility Requirements

Must be willing to work from office in ATLANTA
Employment/education will be verified
Must have unrestricted authorization to work in the United States


Please apply on our Univision Careers Webpage:

About Univision Communications Inc.

Univision Communications Inc. (UCI) is a top-tier multimedia company with 17 broadcast, cable and digital networks; 59 TV stations; 67 radio stations; online and mobile apps, products and content creation facilities. UCI focuses on delivering a branded experience everywhere its audience is, reaching 89 million unduplicated consumers monthly across its portfolio. As a mission-driven Company, UCI is committed to informing, entertaining and empowering Hispanic America.

Univision Communications Inc. (UCI) en una empresa multimedia del más alto nivel, con 17 cadenas de televisión de señal abierta, por cable y digital; 59 estaciones de TV; 67 emisoras de radio; aplicaciones en línea y para dispositivos móviles, productos y sedes para creación de contenido. UCI se centra en ofrecer una experiencia con la marca dondequiera que esté su audiencia, alcanzando a más de 89M de consumidores mensuales en todas las plataformas. Como Compañía impulsada por una misión, UCI se centra en informar, entretener y empoderar a la comunidad hispana en los Estados Unidos.

For more information, please visit

Univision is an Equal Opportunity Employer including Vets and Disabled


Job posted by an Equal Opportunity Employer