General Sales Manager Broadcast and Digital

Charleston, SC
Posted: 2020-06-17


The General Sales Manager oversees all aspects of the Sales Department, including staff management, advertising inventory throughout all channels, revenue goal setting and achievement, and budgeting.  The General Sales Manager also has direct responsibility for national sales efforts.

Nexstar Media Group is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at


Provides leadership for the broadcast/web sales teams
Makes decisions regarding hiring, evaluation, promotion and termination of employees
Develops and executes sales strategies which result in exceeding revenue targets in local, national, eMedia and new product revenue
Drives new business development
Manages inventory and revenue forecasting
Manages recruitment and development of talented sales professionals
Prepares budgets and approves budget expenditures
Resolves customer complaints regarding sales and service
Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
Determines inventory, pricing and discount rates
Creates and reviews operational records and reports to project sales and determine profitability
Directs the Accounts Receivable efforts of the Sales Department
Performs other duties as assigned


Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Fluency in English
Excellent communication skills, both oral and written
Minimum five years’ experience in media sales
Valid driver’s license with an acceptable driving record
Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
Experience establishing long-range objectives and specifying the strategies and actions to achieve them
Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment


Apply online at:

Job Req #:4533

Job posted by an Equal Opportunity Employer