Director of Brand Partnerships

Posted by Entercom

Hartford, CT
Posted: 2020-03-05


WRCH, WTIC, WTIC-FM, WZMX has an immediate opening for a Director of Brand Partnerships (Hartford).

This position involves working in a high-energy, fast-paced environment overseeing the strategy, implementation, and execution of the Entercom Hartford’s live event business.

The Director of Brand Partnership is the subject matter expert overseeing and responsible for sponsorship revenue performance, entitlement revenue performance, and driving/maximizing attendee-driven sales through our event business platform.

This unique sales manager position requires a combination-expertise of sales leadership & operations: a quarterback equally skilled at identifying revenue-generating potential while also understanding the necessary steps for flawless execution to the desired results.

Responsibilities: Key Responsibilities:

  • Oversee & manage the event portfolio
  • Ensure stations brand integrity at all levels by working closely with
  • Digital Content Lead, Sales Management team and Program Directors
  • Seek, develop, & maximize current 3rd party or NEW (event, venue, or concert) partnerships: inspect & negotiate all revenue levers, promotional assets, sponsor inventory, revenue shares & profit
  • Oversight & management of event P&Ls including collective agreement from internal team regarding projected revenue/expenses
  • Manage & negotiate revenue-focused deal terms for venue partnership agreements
  • Collaborate with Programming and Promotions teams in the creation and sales of merchandise that is on-brand and station appropriate.
  • Develop, package, & price sponsor inventory assets including special attendee experiences, artist integrations, in-show programming integrations, and station entitlements
  • Attend client meetings with account executives as the sponsorship, events, and brand subject matter expert.
  • Organize ideation & creative meetings in response to client assignments requiring 360 approach
  • Work alongside station sales management to provide training, support, and client account strategies to account executives
  • Provide ongoing research, collateral, and data to help support non-spot sales efforts
  • Troubleshoot concepts to ensure fulfillment can be executed on-time and on-budget
  • Collaborate & strategize with stakeholders across departments when developing new station opportunities to ensure station & revenue goals are aligned

Requirements: Qualifications:

  • Education: BA/BS degree
  • Sales leadership experience
  • 3-5 years’ experience in developing & executing integrated sales programs; proven track record
  • Experience in vendor/venue/partnership negotiations
  • Experience in managing event P&L budgets
  • Understands the difference between sponsorship value vs pure media
  • Demonstrates strategic approach when developing event and/or client marketing plan
  • Driven, high energy, and passionate
  • Self-starter, creative, outstanding work ethic, able to prioritize, delegate & manage multiple projects at one time
  • Contributes to a collaborative & team-oriented atmosphere
  • Demonstrates proper planning, timeline management, & follow through
  • Verbally expresses oneself clearly, effectively and accurately
  • Writes clearly, effectively and accurately


Please have interested candidates visit our web site at to apply.

Consistent with our Equal Opportunity Program, we request that you advise us of any candidate, including disabled persons, minorities or women, you believe may be qualified for this position and advise interested parties to apply as indicated. 

Job posted by an Equal Opportunity Employer