Integrated Digital Specialist Media Advertising

Charleston, SC
Posted: 2020-02-11


The Integrated Digital Specialist is the digital marketing services sales lead.

Nexstar Media Group is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at  Must apply on line for consideration. 


As a member of the Nexstar digital sales team at WCBD-TV in Charleston, SC, the Integrated Digital Specialist (IDS) is responsible for generating & growing digital marketing service revenue for the company.  The IDS will be the market’s subject matter expert on digital services & will work, both independently & in conjunction with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area.   The IDS will achieve this by professionally & effectively selling Nexstar’s Digital suite of digital marketing services/products (including OTT, social media, YouTube, targeted video, display, SEO/SEM, & local website sponsorships) with the objective of advancing client’s key performance indicators.

Digital marketing services sales lead & subject matter expert in your market  
Generate new digital business and grow existing clients
Develop & execute sales strategies/tactics that result in exceeding personal & company revenue targeted budgets.
Establish, maintain & grow meaningful client relationships
Generate new digital marketing business & grow existing clients
Be an effective educator & ambassador both internally & externally on the benefits of digital marketing for clients    
Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends).  Assist with training sales team on digital marketing services  
Conduct educational forums and/or seminars for clients  
Be an effective partner with the market’s sales team in generating digital revenue 
Effective closer   
Consistently communicate with clients on creative and campaign analytics  
Effective in “four-legged” call situations at which you may be presenting digital based marketing strategies
Proficiency in Excel, PowerPoint, Word and ability to become proficient on in-house sales and support systems. Google Certification preferred.


Education: BA or BS in Business, Marketing, Advertising or Communications preferred.
1+ years digital marketing/media sales preferred.
Significant knowledge of digital marketing services product offering & how they can be effective for clients.
Motivated, enthusiastic, self-starter able to work effectively both independently & collaborating in a team environment
Effective communication/client presentation skills
Ability to interact with high-level decision makers
Ability to execute in an organization through collaboration & a consultative process
Excellent follow-up, strong organizational skills/attention to detail
Proven ability to meet/exceed sales goals
Up to date on latest trends in digital marketing service industry
Resourceful, self-motivated & a skillful multi-tasker
Ability to manage account receivables for your book of business
Proficiency in Excel, PowerPoint, Word & ability to become proficient on in-house sales systems. Knowledge of SEO, Social and SEM a plus



Apply Online URL:
Job Req #: REQ-2445

Job posted by an Equal Opportunity Employer