Account Executive

Posted by Hubbard Broadcasting

Albuquerque, NM
Posted: 2019-10-16

Description:

The Account Executive is responsible for selling advertising to clients and developing new business relationships by prospecting, developing and selling new direct-business accounts, making sales presentations, performing collections, maintaining client relations and sales.

Responsibilities:

  • Meet and exceed monthly, quarterly, and annual budgets including spot, digital, and new direct business. Prospect new businesses on a weekly basis.
  • Prepare and complete sales presentations with decision makers.
  • Make presentations to include a customer needs analysis, research and supporting documentation, and creative business solutions.
  • Follow up and close all pending business in a timely manner.
  • Update Sales Manager weekly on progress of pending business.
  • Work closely with other departments in creating effective promotional sales solutions for clients.
  • Create and make presentations to agency personnel, including selling and pre-selling the station audience attributes.
  • Provide exceptional customer service to direct and agency accounts. Personally contact each active account regularly- defined as an in-person meeting, including the presentation of pertinent sales information.
  • Obtain credit approval for new accounts.
  • Ensure all accounts are paid in a timely manner. Follow up and assist in the collection process for past due accounts.
  • Utilization of and proficiency with Sales software.
  • Attend special events, such as remotes and broadcasts, which involve clients. These events may occur after business hours and on weekends.
  • Complete all written business requirements within established deadlines. These requirements include but are not limited to:forecast reports, pending business updates, written orders and advertising copy.
  • Attend and participate in weekly sales staff meetings, individual meetings with manager and other necessary meetings and training as required by management.
  • Have a thorough understanding of rates, promotions, inventory, and personnel. Continue to learn and stay abreast of trends in digital and broadcast advertising industry.
  • Maintain regular, reliable attendance.
  • Work cooperatively and collaboratively with others. Build working relationships with co-workers, customers, vendors and the general public.
  • Complete other duties as requested and needed.

Requirements:

  • Previous sales, advertising, digital sales, or media experience preferred (required).
    Knowledge of, and familiarity with, (or ability to learn) broadcasting and digital terminology and methodology preferred.
  • Ability to understand the features and benefits of advertising and competitive media.
  • Familiarity with Microsoft Word for Windows; sales software knowledge helpful.
  • Excellent written and oral English language communication skills.
  • Experience developing presentations for the purpose of direct-business selling and ability to effectively present and communicate.
  • Ability to respond to questions appropriately and think on feet.
  • Establish and maintain customer relationships; communicate effectively with a wide range of personalities in a professional and courteous manner.
  • High level of initiative and ability to work independently required.
  • Must have reliable transportation, a valid drivers license and a safe driving history as determined by the Company for the purpose of meeting clients and attending events. (Driving record will be checked.)
  • Demonstrate effective negotiation and closing techniques.
  • Strong analytical skills, good judgment, and a "positive can do attitude" are required.
  • Ability to read, hear and speak clearly and follow both oral and written direction.
  • Ability to think critically, analytically, creatively and logically; and to articulate information in clear, concise manner to others.
  • Ability to work evenings and weekends.

Physical Requirements: Manual dexterity and fine motor skills to manipulate computer keys and general office equipment (telephone, copier, etc.). Sit and/or stand for extended periods of time. Average pushing and pulling, bending and stooping.The Company may make reasonable accommodations to facilitate the ability to perform essential job function.

Contact:

Interested parties please visit Hubbard Broadcasting.

EEO Statement
We are an equal opportunity employer.

 

Job posted by an Equal Opportunity Employer

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