Programmatic Media Trader

Posted by KSL Broadcast Group

Salt Lake City, UT
Posted: 2019-10-07

Description:

Bonneville International has been a leader in broadcasting for over 50 years, with a mission to build up, connect, inform and celebrate communities and families across our markets. We currently own and operate 22 radio stations in Seattle, Phoenix, Denver, Sacramento, San Francisco and Salt Lake City, along with the NBC Affiliate TV station, KSL TV 5, in Salt Lake.  Were proud of our history, and we want talented people to join us as we continue to grow!

POSITION PURPOSE:

The Programmatic Media Buyer is responsible for the progression, operation and management of programmatic capabilities across all of Bonneville, including programmatic display, video, audio, and other mediums, to enable the delivery of impactful results for Bonnevilles clients. We are looking for someone who can maintain a laser-like focus on setting and achieving high-level results while still possessing a detailed and analytic mindset to provide unique and compelling insights.

 

Responsibilities:

KEY RESPONSIBILITIES:

Responsible for implementing and optimizing client strategies and initiatives.
Manage the overall success of client campaigns by critically analyzing the tactics mix, shifting budget to better performing line items, and recommending upsells when appropriate. Provide ongoing optimization throughout the duration of the campaign.
Integrate digital media initiatives with over-the-air and owned & operated advertising and marketing programs.
Work across departments to provide client with a solid communication and media plan.
Execute buying strategies for maximizing media dollars.
Once campaigns are live, optimize performance based on agreed-upon key performance indicators.
Act as a liaison between trading desk and fulfillment teams on account, leading day-to-day communications with all parties involved.
Collaborate with markets on strategic development, analysis and optimization.
Ensure quality control of campaigns, implementing and adhering to a rigorous QA process.
As needed, create campaign performance reports communicating the highlights to the media strategist or the sales field.

Requirements:

REQUIRED SKILLS & EXPERIENCE:

Bachelors degree or equivalent work experience in lieu of degree.
At least 2 to 4 years of digital agency experience creating and executing on various programmatic channels.
Experience developing media strategies and plans (example may be requested).
Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA, CPC, CTR, etc.
Proficient with DSPs (DV360, Sizmek, TTD), Ad Servers (Campaign Manager), Web Analytics (Google Analytics), Tag Management Systems (Google Tag Manager).
Fluent in media research/math analytics and consumer trends.
Proficient with PMP deals and negotiating with various publishers.
Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-like, predictive, etc.
Advanced experience with Excel (pivot tables, vlookups, index/match).
Effective time management skills, ability to multitask and prioritize proactively and ability to produce high quality work in a fast-paced environment.
Excellent written communication, verbal communication and presentation skills.
Demonstrated experience and understanding of syndicated research and analytics platforms to inform decision making.

Bonneville is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.

Contact:

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://deseretmanagement.wd1.myworkdayjobs.com/en-US/BonSaltLake/job/SLC-Triad-Center/Bonneville-International-Programmatic-Media-Trader_R2037

Job posted by an Equal Opportunity Employer

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