Account Executive, Integrated

Posted by Scripps Broadcasting

Colorado Springs, CO
Posted: 2019-08-15


The Integrated Account Executive is responsible for selling commerical airtime to new and existing accounts.


Key Activities

  • Sell commercial air time to direct businesses and advertising agencies
  • Develop, maintain and prospect new business from traditional and non-traditional advertisers located in the market using the Scripps Sales Process
  • Prepare and present marketing proposals utilizing qualitative and quantitative research
  • Negotiate advertising rates and program ratings
  • Perform client services, including but not limited to avail presentations, package preparation, copy writing, credit applications, collections, etc.
  • Effectively manage a sales funnel within the Customer Relationship Management (CRM), achieving appointment setting and presentation key performance indicators
  • Build rapport with clientele, provide excellent timely customer service, grow the accounts, and gain additional business from referrals
  • Perform other duties as needed or as directed by sales management


Education & Experience/Certifications

  • Four-year college degree preferred
  • Minimum of 2 years proven sales success

Skills & Abilities 

  • Ability to prepare and present marketing proposals utilizing quantitative and qualitative metrics
  • Prospecting, pre-call planning, needs analysis, selling and closing marketing solutions to direct businesses and advertising agencies
  • Assembly, delivery and interpretation of monthly customer reports and campaign optimization
  • Excellent verbal and written communication skills
  • Strong time management and organizational skills
  • Excellent knowledge of the media landscape and understanding of consumer behavior across multiple media channels
  • Proven ability to build strong client relationships, including entertaining potential and existing clients
  • Proficient with Microsoft Office

Additional Requirements

  • Valid drivers license and good driving record required. In addition, proof of insurance and liability coverage may be required.


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Job posted by an Equal Opportunity Employer