Creative Services Manager

Baton Rouge, LA
Posted: 2019-08-08



WAFB is looking for a Creative Services Manager.  This creative services team is responsible for commercial production, marketing, branding and station partnerships for WAFB and WBXH.  This is a department head management position reporting to the General Manager.  The candidate will have excellent time management and organizational skills.  The CSM will meet with clients, station partners and community stakeholders and should be comfortable making presentations and recommendations.  The ideal candidate must have a track record of helping clients build their brand and strengthen their commercial messages through quality television and digital production/messaging.  If you are a leader who is creative, organized, driven and want to be part of a talented, winning team, we’d like to hear from you



Develop and supervise the execution of all on-air, digital and outside media related to promotion and imaging of station programming and news
Utilize research and work with various departments to develop and implement strategic marketing plans to build station awareness
Prepare and manage department budget
Periodically produce media releases as necessary; act as station contact with outside media
Quality control of news, commercial, promotional and public service production and marketing
Develop immediate and long-range marketing plan for the station.  Manage and coordinate all outside media and specialty advertising
Meet deadlines



3+ years of management experience
4-year Degree or equivalent combination of education and work-related experience
Candidate should have a strong writing background as well as a solid knowledge of lighting and a creative eye for shooting video and composing images and promotion campaigns
Must have working knowledge of contest rules
Integrity, creativity, passion, compassion, positive energy, active listener, engaging personality.
A broad-based knowledge of marketing and related standards, the media environment and audience consumption trends
Supervise and provide regular feedback, performance appraisals for direct reports
Exceptional time management skills, can-do attitude, excellent work ethic.
Proven and effective leadership skills; foster open dialogue, empower others, address conflicts quickly and directly.


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Job posted by an Equal Opportunity Employer