General Sales Manager

Posted by WDAY

Fargo, ND
Posted: 2019-07-11


WDAY, Fargo, ND, is seeking an enterprising and results-driven General Sales Manager. The ideal candidate will have a proven track record of success in broadcast sales. WDAY (ABC) serves the Fargo/Grand Forks TV DMA, along with our ABC affiliates in the Minot/Bismarck, ND DMA. WDAY-AM radio serves the Fargo area and is among the first stations in the Midwest to broadcast.

The General Sales Manager will be a strong leader, a collaborator, have excellent interpersonal skills, be a creative thinker and have a willingness to learn. We are looking for someone who can lead our sales team through the exciting world of broadcast Television and Radio.


·Create a well-developed sales team

·Create department budgets annually and quarterly

·Provide clear and measurable goals to the sales team

·Facilitate consistent and structured team meetings to create dialogue on performance against goals and identify tactics to address gaps

·Develop targeted team sales training and skill-building activities

·Develop a pipeline of qualified candidates for the sales team

·Create and execute strategic sales plans, annually and quarterly, to achieve sales goals in alignment with revenue expectations

·Maximize revenue through inventory control

·Ensure each salesperson achieves revenue targets across all platforms and business lines

·Implement creative, revenue-building ideas

·Manage client results, satisfaction and retention

·Collect and analyze monthly and quarterly revenue forecast information for sellers on a weekly basis

·Provide accurate weekly forecast of local sales to General Manager

·Review all local orders for accuracy, rate integrity and inventory availability

·Work with the Traffic Department on inventory management and control

·Ensure compliance with station policy, state and federal laws


·Bachelor’s degree in communications, marketing or business

·3-5 years’ experience in Broadcast sales management

·Hands on broadcast advertising sales experience

·Proven ability to grow revenue through new and traditional revenue streams

·Strong and positive leadership skills

·Excellent written and oral communication skills

·A proven track record of new business success is a must

·Familiarity with OSI is preferred

Familiarity with Hubspot preferred


Go to to apply

Job posted by an Equal Opportunity Employer