Digital Content Producer

Posted by Nexstar Broadcasting Group, Inc.

Charleston, WV
Posted: 2019-06-21


The Digital Content Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing origin content beyond that which is produced for on-air.


Develops and leads winning strategy for station content Expert understanding of Facebook, Twitter, and other social media platforms

Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines

Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television

Determines a storys emphasis, length, and format, and organizes material accordingly

Research and analyze background information related to news stories in order to be able to provide complete and accurate information

Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions

Pitches on-brand local and trending stories during morning meetings

Checks reference materials such as books, news files or public records to obtain relevant facts

Shoots and edits content for on-air and digital

Produces reports for all platforms

Ensures that all content meets company standards for journalistic integrity and production quality

Builds and calendars digital campaigns to promote local shows and specials

Writes stories for the web and other digital platforms

Performs other duties as assigned

Finds new ways to use Social Media and our website to engage with viewers


See Requirements.


 Requirements & Skills:

Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred

Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred

CSS, Flash and other relevant technology skills is a plus

Maintain positive work environment through active team participation and cooperation with co-workers in all departments

Responds positively to feedback

Physical Demands & Work Environment: The Digital Producer must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.  In addition, the Digital Producer must be able to lift, set up and operate equipment weighing up to 50 pounds.


You must apply online to be considered for this position.  Please go to: to access all career opportunities for WOWK-TV and Nexstar Broadcasting, Inc.

WOWK-TV is an equal opportunity employer.


Job posted by an Equal Opportunity Employer