Television Account Executive

Posted by WWLP

Chicopee, MA
Posted: 2019-03-23


WWLP-22News, (NBC), has a full-time opening for a Television Account Executive. The qualified candidate will be responsible for selling comprehensive media solutions to one or more local/regional/national accounts in a geographic territory to achieve sales targets and maximize revenues


"Identify, develop, and expand existing and new client relationships & key accounts.

  • Maintain close communications at various stages in the sales cycle including account updates, weekly

projections & forecasting of future advertising.

  • Conduct research on target markets and trends, and adjusts sales strategy
  • Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet
  • Develop short and long range plans for revenue
  • Negotiate advertising rates, create oral & written presentations; generate packages. ". Monitor accounts
  • Research, analyze and monitor competitive media for new


Specialized Knowledge/Skills/Abilities:

  • Knowledge of online/digital and interactive advertising tools in order to advise advertisers and peer advertising sales representatives on the effective use of online/digital and interactive
  • Strong oral, problem solving, communications, writing, negotiation and presentation
  • Must be well organized, display a professional demeanor, exude high energy and show attention to detail.
  • Must be a confident, flexible, multi-tasker, and be able to work
  • Knowledge of Comscore ratings is



EXPERIENCE REQUIRED: Bachelors degree preferred with an emphasis in Business/Marketing or Communications. Experience in MS Office including Word, Excel and PowerPoint required. Experience in Marketing and advertising background preferred.



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Job posted by an Equal Opportunity Employer