Account Executive

Posted by Nexstar

Chicopee, MA
Posted: 2019-02-28

Description:

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

Responsibilities:

Essential Duties & Responsibilities:

  • Implements strategies to consistently grow revenue and exceed revenue goals.
  • Establishes credible relationships with local business community.
  • Makes sales calls on existing and prospective clients.
  • Maintains assigned accounts and develops new accounts.
  • Prepares and delivers sales presentations to clients.
  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provides clients with information regarding rates for advertising placement in all media.
  • Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
  • Works with clients and station personnel to develop advertisements.
  • Performs other duties as assigned.

Requirements:

Requirements & Skills:

  • Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
  • Minimum one year’s experience in sales, preferably in the media field.
  • Valid driver’s license with an acceptable driving record.
  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Physical Demands & Work Environment:

The Sales Account Executive must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions.  The Sales Account Executive must be able to lift, set up and operate equipment or items weighing up to 25 pounds. 

Contact:

Apply online at https://broadcastcareers-nexstar.icims.com/jobs/2802/account-executive%2c-sales/job 

Job posted by an Equal Opportunity Employer

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