DIgital Optimization Specalist

Posted by Bonneville

Englewood, CO
Posted: 2018-12-12


Bonneville International has been a leader in broadcasting for over 50 years, with a mission to build up, connect, inform and celebrate communities and families across our markets. We currently own and operate 22 radio stations in Seattle, Phoenix, Denver, Sacramento, San Francisco and Salt Lake City, along with the NBC Affiliate TV station, KSL TV 5, in Salt Lake. Were proud of our history, and we want talented people to join us as we continue to grow!


The Digital Optimization Specialist is responsible for providing the support required to process digital campaigns from pre-sale to, campaign launch and campaign reporting. The Digital Optimization Specialist will play an active role in designing and implementing solutions to support growth of digital revenue. The Digital Optimization Specialist will interact with Promotions, Advertising Operations, and/or Sales teams to ensure seamless digital campaign execution, providing a high-level of client service support. This person will be a key contributor to the digital department by supporting digital sales efforts centrally and/or locally with the digital ad operations and execution team.



Assist with entering aspects of digital campaigns into multiple digital advertising sales systems
Assist with creating holistic advertising campaigns with the ability to manipulate and calculate pricing structures utilizing metrics such as CPA (cost per acquisition), CPM (cost per thousand), CPC (cost per click)
Work with agency contacts and/or sales teams to research, write and create sales presentations
Ensure that all elements of digital advertising campaigns are completed in an accurate and timely manner
Enter and maintain customer data in an order management system (OMS) or customer relationship management system (CRM)
Advise/consult with internal departments regarding ad inventory, forecasting, and sell through rates
Ensure complete and accurate revenue recognition in a variety of billing systems
Prepare digital reports and information to support customer meetings
Compare digital reporting with third parties to confirm campaign reporting is tracking and campaigns are running as contracted
Generate monthly client campaign reports and interpret the results, providing key metrics and campaign recommendations to assist the sales team with client retention
Work closely with Operations and/or Account Executives to capture customer needs analysis (CNA) for execution of digital campaigns
Leverage digital tools to support digital campaign pricing and planning
Support and adhere to digital revenue operational processes, policies, procedures and standards of performance
Liaise with sales, digital production, marketing and programming regarding planning and prioritization to assist in execution of the campaigns
Work collaboratively with Operations and/or the sales team to recommend campaign modifications for optimal results
Cultivate positive professional relationships with clients, vendors and internal teams
Collaborate with billing team to resolve monthly invoicing queries
Maintain master local inventory avails and digital campaign calendars
Attend sales training and planning meetings


Familiarity with Digital Media and Broadcast advertising

General knowledge of third party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels

Experience with web analytics, e.g., Omniture, Quantcast, and Google Analytics

Experience with Wide Orbit traffic, DoubleClick, and FatTail order management systems




Must be digitally savvy and have excellent analytical and problem solving skills
Must have excellent organizational skills with ability to successfully manage several projects simultaneously in a deadline oriented environment
Must have strong communication skills with the ability to interact with all levels of the organization
Must adapt well to constant change, proactive and resourceful, with meticulous attention to detail
Must think creatively and work collaboratively
Innate ability to quickly learn new software programs such as order management systems and/or customer relations management software.
Proficient use of Microsoft Office (PowerPoint, Excel, Word, Outlook)


Substantial physical movements (motions) of the wrists, hands, and/or fingers.
Extending hand(s) and arm(s) in any direction with good eye and hand coordination.
Lift, move, and carry up to 20 pounds on occasion.
Ability to sit for long periods of time

Work in compliance with Company policies and procedures
Work effectively in a team environment.
Proven ability to handle stress.
Ability to consistently work hours required. Works more when required to meet deadlines including weekends, evenings, etc.
Project an appropriate professional appearance and demeanor
Maintain positive and cooperative rapport with staff, management and clients
Maintain confidentiality by not discussing internal matters, company strategies, clients proprietary information, personnel matters, wage and salary information or any sensitive information with clients, competitors, listeners, the media or inappropriately with co-workers, and by not distributing our proprietary research or other information to our competitors.
Bonneville is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.



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X Grasping


X Talking

X Hearing

X Walking


X Standing

X Sitting

X Fingering, i.e.       typing

X Repetitive motions

X Driving (valid drivers license)
Sedentary work primarily sitting; occasional walking & standing; max. of 10 lbs exertion.

X Light work sits most of the time; up to 20 lbs. exertion occasionally and/or up to 10 lbs. frequently; use of arm/leg forces greater than for sedentary work.

Medium work exertion up to 50 lbs. occasionally and/or up to 20 lbs. frequently; constantly moving objects.

Heavy work exertion of up to 100 lbs. occasionally and/or up to 20 lbs. frequently; constantly moving objects.

Very heavy work exertion of 100+ lbs. occasionally and/or 50 lbs. frequently.

X Machine operators (including inspection work): clerical, administrative; close assembly; analyzing data/figures; computer terminals; transcription; extensive reading; dealing with assembly of small parts at close range to eyes.

Machine operators (no inspection work): skilled tradespeople; dealing with machines where seeing the job is at or within arms reach; work of non-repetitive nature (i.e. mechanics, technicians, etc.)

Mobile equipment operators: cars, trucks, heavy lift equipment, etc.

Other minimum standard based on criteria of accuracy and neatness of work (i.e. janitors, maids, etc.)
X NONE. Worker is not exposed to adverse environmental conditions (typical office or administrative work environment).

Inside environmental conditions; protection from weather.

Outside environmental conditions; no effective protection from weather.

Subject to both of the above.

Subject to extreme cold (below 32 degrees for more than an hour).

Subject to extreme heat (above 100 degrees for more than an hour).

Subject to high noise levels (sufficient to cause worker to shout in order to be heard above ambient noise level).

Subject to exposure to vibration (oscillating movements of extremities or whole body).

Subject to hazards (i.e. proximity to electrical current, moving parts, on scaffolding or high places, exposure to chemicals).

Subject to atmospheric conditions that affect respiratory system or skin (i.e. fumes, odors, dusts, mists, gases, poor ventilation).


For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

Job posted by an Equal Opportunity Employer