Business Development Associate

Posted by NexStar

Springfield, MA
Posted: 2018-03-30


Manage all aspects of the station’s quantitative and qualitative research services in support of clients, as well as station and corporate personnel.  Analyze all ratings and research information across all platforms to design compelling stories for our sellers and outside promotion.  Utilizes Nielsen software, Marshall Marketing qualitative data, Google Analytics, Kantar and Strata. 


Responsible for creating and maintaining all program estimates and projections.  The Business Development Assoc. is the stations’ conduit for strategic information on the station’s sales, news, web/mobile/digital platforms and programming performance.  Also, responsible for maintaining e-mail marketing data, advertiser database, rate cards, national rep firm SharePoint and Matrix software.  Assists with revenue reports, QBR data, station event coordination, avails and proposals, proof of performance analyses for all platforms and corporate ratings reports.



PRIOR EXPERIENCE OR TRAINING REQUIRED:  Bachelors Degree and 2-4 years of business experience desirable.





TELEPHONE: no calls please.


Job posted by an Equal Opportunity Employer