KTVA-TV, Digital Account Executive

Posted by Alaska Broadcasters Association

Anchorage, AK
Posted: 2018-02-20


Digital Account Executive. FLSA: Exempt

The primary focus of the Digital Account Executive is to grow Denali Media (KTVA.Com) digital media products and services and other associated advertising tools to help our clients capture maximum market share. Prospect, develop and close sales of Denali Media digital advertising products and services to new and existing business customers either directly or through their advertising agency through a consultative, needs analysis process. Encourage customer retention through sales related account maintenance. 


Essential Duties of the Digital Account Executive:

Sales calls including prospecting and customer schedules:

Encourage customer growth through regular prospecting, selling digital advertising to current and new customers, and disciplined follow-up activities;
Meet and exceed sales goals.

Preparation and customer prospecting:

Work with daily deadlines and performance metrics;
Follow all guidelines, rules, and regulations as outlined in the company policies and procedures manual and the sales department policies and procedures manual;
Responsible for product knowledge for all digital products offered by Denali Media Holdings, LLC as well as for developing and maintaining product knowledge in a fast paced, dynamic environment;
In addition to digital products, incumbent is also responsible for general knowledge of all Denali Media products; broadcast, cable TV, live and post-production.

Operation activities, trouble shooting:

Accurately represent the company and perform quality presentations of its digital products and services both in writing and orally;
Responsible for accurate price quotes within company guidelines and collections of all past due accounts;
Attend, in a timely fashion, all scheduled sales meetings, training sessions and other company meetings.


Knowledge, Skills and Abilities:

The ideal candidate will possess a technical acumen of digital and mobile platforms and methodologies along with a proven track record in advertising sales and marketing. An understanding of competitive platforms and entities within the market place is required.
Must have an in-depth knowledge of digital advertising, preferably in Alaska markets, including Standard Display, Mobile, Native, Rich Media, and Video.
Demonstrated experience in preparing and delivering professional verbal and written presentations required.
Motivated self-starter, professional in habits and appearance capable of performing with minimal supervision.
Must be technically astute, highly organized and have a reputation for meeting deadlines. 
Effective negotiation skills and ability to close a sale.
Ability to develop and manage customer databases.
Demonstrated ability to use business knowledge, sound judgment and resourcefulness to adapt to specific situations and select among varied courses of action.
Demonstrated ability to set priorities, meet deadlines and multi-task in a dynamic, rapidly changing environment.

Ability to utilize Windows based computer software including Microsoft Office Excel and PowerPoint.
Proficiency with Google DoubleClick for Publishers, digital order entry, and campaign management a must.
Ability to understand and articulate audience measurement for digital campaigns / proposals, using reporting tools and methodology from Google Analytics.   
Ability to create digital advertisements, banner ads, using Adobe Creative Suite, a plus.
Ability to learn and understand Wide Orbit (traffic and billing software) and adapt to new software and products as they evolve into the workflow.
Basic understanding of social media platforms.
Ability to understand and quickly apply new technology.

People Skills:

Strong verbal communication skills, particularly in the ability to communicate with all levels of the organization and the public.
Proven ability to collaborate within and outside assigned department and create an effective working environment for high traffic and/or potentially stressful workloads.
Excellent active listening skills with the ability to work effectively with technical and non-technical staff required.
Self directed and takes the initiative on issues affecting the organization.

Physical Requirements: Office & Field Position: Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions.  Hearing, vision, depth perception, and hand-to-eye coordination sufficient to perform job duties.  Clarity of vision to see near, mid-range, and color. Ability to lift and carry up to (25) lbs.

Working Conditions: Duties performed in an office environment. While not in the field, desk position could involve data input on computers, heavy telephone usage interaction with customers and other employees.  Must be available to work a typical work week 8:00 am to 5:00 pm Monday through Friday and may have additional hours to meet deadlines and/or customer needs. Some possible travel involved.The company and its subsidiaries operate in a 24/7 environment providing critical services to Alaskans and may need to respond to public health and safety matters or other business emergencies. Due to business needs employees may be contacted outside of the normal business hours to respond to the immediate emergency. As such, you will be requested to provide emergency after hours contact numbers, to include your home and cell phone numbers if you have those services.

Minimum qualifications:
·        Minimum of three (3) or more years of sales experience with a proven track record of meeting or exceeding individual sales goals. Any digital platform experience preferred.

High School diploma or equivalent is required. 

Bachelor Degree in Marketing, Business, or related field preferred.

Certifications Required: Industry specific certifications are highly valued and can contribute toward education.

Driving Requirements (if applicable): Must have reliable transportation and must maintain and possess a valid driver’s license; proof of insurance, and a satisfactory driving record.


EEO: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or another characteristic protected by law. Please apply at: http://www.gci.com/about/careers Job #18000099

Job posted by an Equal Opportunity Employer