Success Manager

Posted by Louisiana Association of Broadcasters

Shreveport, LA
Posted: 2017-09-25


This position will be responsible for maximizing client relationships and services for specific accounts by serving as the primary point of contact for the client and as the internal liaison between Media Sales Consultants, Media Planners, Research Director and other resource personnel. This position will report to the Local Sales Manager and is the key owner of the post-sale client experience and the key overseer of campaign implementation and performance.




Primary Responsibilities

Oversees the daily management of assigned accounts that meet specific criteria
Executes regular touch points with clients at campaign inception and throughout the lifetime of the client relationship
Identifies upsell opportunities within an account’s marketing strategy and passes them along to the Media Sales Consultant for presentation to the client
Retains client base through exemplary service and positive ROI for the client
Targets accounts not meeting account management criteria and recommends strategies for the account to meet that criteria, thus growing the Account Manager’s account base
Through the identification of new opportunities, grows average revenue per account (ARPA)
Evaluates new and existing products to determine optimal fit for each account and makes recommended marketing changes as necessary
Develops and maintains working relationships with key contacts and team members in all functional areas
Coordinates and monitors development of artwork, ad copy and proofs with creative team to ensure successful execution of the client’s advertising campaign
Receives, compiles, and presents campaign performance reports to client; makes recommendations as necessary
Stays abreast of client’s marketing needs: strategy, audience, objective, ROI expectations
Key Traits
Proven self-starter with a natural curiosity toward business solutions and customer positioning
Mix of analytical ability to see trends in data and ability to influence customer behavior using results
Passionate about improving and innovating the customer experience
Desire for future growth and advancement in media sales and customer solutions.


Skills and qualifications

Minimum 2+ years of customer engagement experience in the area of marketing/advertising.
Minimum 2+ years of project and customer management experience. Matrix or SalesForce experience, a plus
Demonstrated ability to communicate clearly with decision makers with various talk tracks depending on expertise level
Critical thinking skills including data analysis and ability to position findings to customer with actionable steps
Ability to understand customer environments and re-sell Raycom Media’s value proposition continually and influence decision makers
Fluent in Excel, PowerPoint, analytics and research tools
Advanced communication, presentation, analytical, and organizational skills
Technical prowess
Proven ability to manage projects in a changing, fast-paced environment
Degree in Marketing, Advertising, Communications, or related field strongly preferred
Candidate must successfully complete pre-employment drug screen.


Qualified applicants, apply online and attach resume with cover letter.  No phone calls please.  EOE-M/F/D/V

Job posted by an Equal Opportunity Employer