Media Planner

Posted by Louisiana Association of Broadcasters

Shreveport, LA
Posted: 2017-09-25


Perfect position for a go-getter looking to gain broader advertising exposure and direct client contact.  The ideal candidate has a true passion for the advertising industry and is always looking for ways to soak up more knowledge.  They multi-task in their sleep and are natural born problem solvers.  Their sleeves are already rolled up – but they are just looking for a place to dig in.  This position reports directly to, and will work closely with the Sales Management and Sellers. You’ll be a force within the station, known as a go-to-person for media planning expertise. Every day brings a new challenge to the job, but few things you can expect to be accountable for consistently:



Primary Responsibilities


Knowledge of basic media research tools to analyze market trends and forecast conditions and opportunities to positively affect client’s business objectives.
Assist account executives by providing pre-call planning date and category insights.
Collaborate with Account executives and sales leadership team to create compelling and detailed proposals.  
Help establish media strategies and success metrics for advertising campaigns.
Assist in reporting for Digital campaigns (working knowledge of Dart/DFP)
Evaluate broadcast audience, web traffic, social, digital campaign, and SEM analytics to create cohesive analysis and recommendations
Evaluate sponsorship packages and develop POV
Work closely with media sales representatives to evaluate best plans and ensure flawless execution.
Gather statistics and prepare media plans under the direction of the Sales Manager.
Study demographic data and consumer profile to identify desired target audiences for multi-media campaigns.
Assist in the preparation of client presentations, development marketing strategies and long range media plans.
Calculate reach and frequency of potential media.
Assist in the creation and adjustment phases of client media plans.
Demonstrate a complete understanding of the Client’s business, objectives and goals.
Keep up to date on all media trends.


We’re looking for a rising media Star who is also a delight to work with, which usually includes:


A four-year college education and two to four years of experience working as a media assistant or planner, preferably in a multichannel capacity at a creative agency
Strong familiarity with the both the broadcast and digital environment – you know our world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process.
An artful ability to translate client objectives into exceptional media strategies – and communicate them clearly
Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on media research tools and how and when to most effectively use them.
Candidate must successfully complete pre-employment drug screen.


Qualified applicants, apply online and attach resume with cover letter.  No phone calls please.  EOE-M/F/D/V

Job posted by an Equal Opportunity Employer