Account Manager

Columbia, SC
Posted: 2017-07-28


WLTX-TV, TEGNA’s CBS affiliate in Columbia, SC, is seeking an Account Manager to manage the day-to-day responsibilities of assigned accounts and team members.  This position will influence & drive sales by providing superior customer support and aligning the company’s multimedia solutions with our customers’ marketing objectives.  The successful candidate will be able to execute a variety of tasks in a fast-paced, multi-tasking environment and work well in a team environment.


  • Daily interaction with existing agency and direct client business; this responsibility includes management and stewardship of client schedules on television and online, regular tracking of client audience delivery using Nielsen / Rentrak ratings, merchandising the station and generally providing a high level of customer service.
  • Develops pre-sale material including initial avail, package, sports, specials, and digital recommendations.
  • Demonstrates proof of performance for customer campaigns.  This includes production, providing clients with broadcast posts and digital recaps – (broadcasts posts are completed by Sales Assistant reviewed for accuracy by Account Manager)
  • Assists designated Account Executives with maintenance of contracts, make-goods, and overall customer service.
  • Works with Sales Assistants to prepare and sell through make-goods.  Resolves scheduling issues and program changes.
  • Works with all departments in the station to fulfill sponsorships and promotions.
  • Works with Traffic Department as necessary to facilitate accurate scheduling of customers’ traffic.
  • Able to make decisions and solve problems independently on behalf of designated Account Executives.
  • Understands station’s products, processes and services in order to articulate to clients, when appropriate.  
  • Partners with designated Account Executives to develop new/incremental revenue through consistent and creative prospecting.
  • Facilitates execution of digital campaigns sold by designated Account Executives.  This includes ensuring all digital campaigns are executed on-time, accurately booked and trafficked, and regularly monitored to ensure successful delivery.  
  • Responsible for identifying trends and opportunities to improve product conversion and overall campaign performance.


  • Minimum 2 years of account service in a professional, fast paced environment. 
  • College Degree preferred.
  • Ability to work effectively and independently as part of a team.
  • Ability to effectively communicate directly with clients.
  • Ability to effectively handle multiple tasks and projects under deadline pressure.
  • Proficient in Microsoft Office and extremely computer literate.
  • Ability to effectively solve problems. 
  • Must be detail oriented and able to hit deadlines.
  • Creative and able to adapt quickly to change.
  • Strong written and verbal communication skills, as well as strong organization and time management.
  • Valid driver’s license with an excellent driving history, as well as reliable transportation and proof of insurance.


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Job posted by an Equal Opportunity Employer