Digital Executive Producer

Posted by Tribune Broadcasting

Huntsville , AL
Posted: 2017-04-06


WHNT, a Tribune Broadcasting station, has an opening for a Digital Executive Producer in our Huntsville location.  

The Digital Executive Producer will lead and coach the newsroom staff on best practices for engaging and influencing the online content consumer’s behavior. This individual must be both a solid journalist and a strategic thinker.  We are looking for a candidate who has the vision, creativity, and courage to explore new frontiers and take our web, mobile and social initiatives to new heights. 


  • Use all the current and emerging tools and technology to develop, implement, and track a strategy that benefits content consumers and supports the organization’s multi-platform goals  
  • Lead interactive team by setting aggressive goals, providing feedback, and holding them accountable
  • Train, coach, mentor individuals and groups for maximum performance
  • Work hand-in-hand with broadcast-focused peers to develop robust multi-platform content coverage plans
  • Collaborate with news and station leadership team to leverage digital platforms to drive broadcast ratings and strategize ways for broadcast to drive digital metrics
  • Increase, maintain, or achieve #1 positions in all significant digital metrics
  • Support digital/interactive sales initiatives and goals
  • Perform other duties as assigned



  • Bachelor’s degree in Journalism, Communications, Mass Media preferred; equivalent experience required
  • 3-5 years of experience working for a news organization or related digital media industry/company preferred
  • Strong understanding and use of WordPress
  • Advanced knowledge of AP style
  • Must have excellent verbal and written communication skills.
  • Experience using: Facebook, Twitter, Instagram, Snapchat, Pinterest, 360 video technologies, Videolicious, live streaming platforms, Google Analytics
  • Ability to work in a rapid, fast-paced, deadline-driven environment
  • Must be able to work a flexible schedule as well as some holidays


For consideration please apply to 


Job posted by an Equal Opportunity Employer