Website local3news.com Local 3 News/WRCB
NBC Affiliate in Chattanooga TN
Description:
The Digital Sales Manager (DSM) oversees digital assets, services and strategy. This energetic, fast-paced, and collaborative strategist is a leadership role that is accountable for the station’s digital revenue. The DSM must also demonstrate strong and ongoing initiative to develop and cultivate new and existing leads through cold calls, telephone prospecting, request for proposals, etc. It is the role of the DSM to inspire, work with and motivate the sales team through clear, constant communication and create a culture of teamwork. This leader needs strong digital product knowledge: the ability to explain the logistics and functionality of Digital Marketing (Social Media, Search, Email Marketing, Website Design, etc.) at a high level as well as in detail.
Responsibilities:
Principle Duties: Sales calls and proposal generation for Marketing Specialists (sales staff). Prospect new digital accounts. Develop account strategies to grow current client revenue while growing new business. Provide regular and timely feedback, forecasts, reports, competitive information and field intelligence. Take the lead to create and package ideas that meet the needs of our core advertiser categories. Assume responsibility for digital display, SEM, SEO, Mobile, CTV/OTT and Social Media sales strategies. Ensure optimal market coverage, client engagements, increasing awareness of products, services and capabilities. Identify and develop strategies for penetrating key accounts and prospects. Digital vendor management. Work with accounting & DOS to reconcile billing and invoicesRequirements:
Qualifications: To be considered, you must have 2-3+ years SALES experience in the area of online media including Internet ad sales and online marketing and an understanding of web content as it relates to sales. Experience working with TV / Radio stations or other media is preferred. Ideal candidate will have: Bachelor’s degree in Business, Marketing, Communications or related field. Experience managing and leading a team of sales managers and sales reps. Extensive knowledge of multi-media ROI-based creative marketing solutions including superior product knowledge. Additional requirements include: Experience with streaming media technology, knowledge of ad networks and video pre roll a plus. Experience creating sales materials. Ability to organize and prioritize while juggling multiple projects simultaneously. Ability to work in a fast-paced environment. Professional and positive manner when working with clients and others. Superior knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook.) Proven record of successfully leading in a goal-oriented, highly accountable environment. Ability to build and manage a B2B sales organization. Ability to maintain a deep and broad understanding of the market (customers, prospects, key trends). Possess an understanding of competitive media in the market.Contact:
Elise Collins and Gregg AcuffYou must sign in to apply for this position.