Responsibilities:

Duties and Responsibilities: ŸSales and service new local business accounts. ŸResponsible for the orderly flow of information from and to advertisers, agencies and station. ŸResponsible for obtaining the largest percentage of buys possible. ŸResponsible for making major presentations to advertisers and agencies including preparation of station and market research (Wide Orbit, Nielsen/ComScore ratings, use of Laptop computer, PowerPoint, creating graphs and one-sheets, vendor presentations, digital services, other services, and sales tools as may become available). ŸThis position has the requirement of bringing in new agency and direct (no advertising agency involved) accounts to the station. ŸComplete timely paperwork affecting accounts such as orders, avails and client correspondence and communicate daily with traffic, production, sales assistants, and sales management in order to expedite client needs. ŸParticipate in station training (JDA & Associates) and follow through with research and independent studies in order to assimilate the information. ŸKeep current with the market through monitoring and study of competitive media.  Report to management on market and account status with reports as required. ŸGenerate revenue to meet the stations and Marketing Specialist’s budgetary requirements.