Director of Sales

Posted by CareerPage

Rochester, NY
Posted: 2017-04-27


Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

Do you understand the future of broadcast television? Are you screen agnostic? Are you currently a broadcast/digital sales leader looking for more responsibility? If so, WHAM/WUHF Rochester, a Sinclair Broadcast Group market, has an opportunity for you! Imagine being the Director of Sales for a group of television stations that commands 50+% of the market. A legacy, news powerhouse ABC paired with a strong Fox, and CW.


The Director of Sales is responsible for all aspects of the sales operations. This includes revenue/expense budgeting, sales strategy, forecasting, achieve/exceed revenue goals, special project development and sales team training/development. Broadcast/digital sales management experience is preferred along with a strong work ethic, a positive attitude, and superior communication skills.

In this position you will:

  • Achieve/exceed budgeted financial goals and grow the stations revenue share
  • Train, manage, and motivate all sales personnel
  • Manage sales for the station including local, national, new business television and digital interactive revenue stream
  • Train sales team to sell products and services via Digital Solutions and mobile marketing
  • Lead sales promotions and develop non-traditional revenue sources
  • Manage and control sales revenue by developing strong relationships with local clients
  • Work with the promotions department to create sales opportunities
  • Other responsibilities as assigned



  • 5-7 years’ experience in TV sales management
  • Hands on TV advertising sales and operational background is a must
  • Ability to grow revenue through digital interactive and other approaches
  • Strong and positive leadership skills
  • Excellent written and oral communication skills
  • Word, Excel, PowerPoint, and OSI preferred


Sinclair Broadcast Group is proud to be an Equal Opportunity Employer and a Drug Free Workplace.
Please apply online by going to: 

Job posted by an Equal Opportunity Employer