Account Executive

Posted by Louisiana Association of Broadcasters

New Orleans, LA
Posted: 2017-03-22

Description:

WDSU has an opening for an Account Executive. The Account
Executive is responsible for selling advertising to local businesses and ad
agencies and negotiating ratings and rates with ad agencies. This position will
also bring in new businesses to advertise on the TV and web. The ideal
candidate is coachable, thrives in a goal-oriented team environment and has
strong interpersonal skills. If you are motivated by an excellent product,
great compensation, and working with a talented team of professionals, look no
further. We will provide the tools for powerful multi-platform marketing
solutions that will create partnerships to retain and grow our existing and new
client base – you provide sales ability, positive attitude, client focus, and
desire to WIN! If you want to work for the best, we want to hear from you today!

Responsibilities:

Responsibilities:

 

Generate revenue
across all available platforms
 

Prospect,
contact and present to new businesses to generate new advertising revenue
 

Manage inventory
and protect station rate structure.
 

Develop new
revenue through local business development
 

Form strategic
business and market partnerships
 

Manage an active
account and client list
 

Regularly meet
with local and digital sales managers to ensure progression and success
with stated goals.
 

Act as
negotiator for assigned accounts; ensure sales proposals are consistent
with station strategies.
 

Create and
deliver sales presentations to multiple points of contact with
client/agency personnel.

Requirements:

Must have a
proven track record in web/mobile sales and in the cultivation and
development of new business/ non-traditional business. 
 

Experience in
TV/Radio sales
 

Solid
negotiation skills
 

Experience in a
consultative customer focused business atmosphere

 

Qualifications Requirements:

 

 

Ability to
multi-task within a fast-paced environment
 

Accountability
within a goal-structured organization
 

Needs a
positive, results-oriented attitude and must be a team player
 

Proven track
record of successfully selling to business owners and CEO’s
 

Proficiency with
Microsoft Office products. Proficiency with Wide Orbit, Kantar and One
Domain/WO Media Office a plus.
 

Must be able to
use qualitative research effectively to further sales effort
 

Strong formal
and interpersonal communication skills. 
 

 

Education:

 

 

 Bachelor’s
Degree or equivalent work experience 

Contact:

Contact:
To Apply
Please visit careers.hearstteleivison.com to apply
EOE
M/F/D/V

Job posted by an Equal Opportunity Employer

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