Media Planner

Columbia, SC
Posted: 2017-01-09


WIS-TV is seeking a Media Planner. This is the perfect position for a go-getter looking to gain broader advertising exposure and direct client contact. The ideal candidate has a true passion for the advertising industry and is always looking for ways to soak up more knowledge. They multi-task in their sleep and are natural born problem solvers. Their sleeves are already rolled up- but they are just looking for a lace to dig in. This position reports directly to, and will work closely with the Sales Management and Sellers. Youll be a force within the station, known as a go-to-person for media planning expertise. Every day brings a new challenge to the job.


Primary Responsibilities Include:

- Knowledge of basic media research tools to analyze market trends and forecast conditions and opportunities to positively affect clients business objectives.

- Assist account executives by providing pre-call planning date and category insights.

- Collaborate with Account executives and sales leadership team to create compelling and detailed proposals.

-Help establish media strategies and success metrics fro advertising campaigns.

- Assist in reporting for Digital campaigns (working knowledge of Dart/DFP)

- Evaluate broadcast audience, web traffic, social, digital campaign, and SEM analytics to create cohesive analysis and recommendations.

-Evaluate sponsorship packages and develop POV.

-Work closely with media sales representatives to evaluate best plans and ensure flawless execution.

-Gather statistics and prepare media plans under the direction of the Sales Manager.

- Study Demographic data and consumer profile to identify desired target audiences for multi-media campaigns.

-Assist in the preparation of client presentations, development marketing strategies and long range media plans.

-Calculate reach and frequency of potential media.

- Assist in the creation and adjustment phases of client media plans.

-Demonstrate a complete understanding of the Clients business,objectives and goals.

-Keep up to dat on all media trends.


Were Looking for a rising STAR who is also a delight to work with, which usually includes:

- A four-year college education and two to four years of experience working as a media assistant or planner, preferably in a multichannel capacity at a creative agency.

- Strong familiarity with both and broadcast and digital environment-you know your world by heart and you keep pulse with the rapid changes happening within it- and a clear, solid understanding of the media planning and buying process.

-An artful ability to translate client objectives into exceptional media strategies - and communicate them clearly.

- Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on media research tools and how and when to most effectively use them.


Qualified applicants, apply online and attach resume with cover letter. No phone calls please.