Digital Account Executive, Req.
Posted by Scripps TV Station Group
KNXV ABC15, the E.W. Scripps owned TV station in Phoenix, AZ is currently seeking a Digital Account Executive to advise local businesses and grow market share. We are looking for an enthusiastic media consultant who has the digital advertising knowledge and outside sales experience to make an impact in the market. This position demands a high level of activity and proven closing abilities.
We have a robust collection of digital offerings including, but not limited to, onsite and offsite display, video, SEO, and SEM. We are a Google Adwords SMB Premier Partner.
The E.W. Scripps Company serves audiences and businesses through a growing portfolio of television, radio and digital media brands. Scripps is one of the nations largest independent TV station owners, with 33 television stations in 24 markets and a reach of nearly one in five U.S. households. It also owns 34 radio stations in eight markets. Scripps also runs an expanding collection of local and national digital journalism and information businesses, including podcast industry leader Midroll Media, over-the-top video news service Newsyand weather app developer WeatherSphere. Scripps also produces television shows including The List and The Now, runs an award-winning investigative reporting newsroom in Washington, D.C., and serves as the long-time steward of the nations largest, most successful and longest-running educational program, the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
The Perks at ABC15:
- A #thinkDIFFERENT culture that values new ideas, and actually acts on them.
- One of the most beautiful TV station buildings youll ever work within!
- Voted BEST news website and BEST evening newscast in the Valley. We love to win, but we dont brag (too much).
- A place where your work gets seen and interacted with by millions of people each and every month.
- 300 sunny days each year, along with the best "winter" youll ever experience!
- A culture that values leaders at every level and puts a premium on promoting from within.
- Generous paid time-off policies that start from day one.
- A commitment to YOUR health that includes full benefits and annual wellness incentives.
- A place where you can feel proud of where you work, knowing the stations commitment is to take action for our community and make Arizona a better place to live.
TELEVISION STATION KNXV ABC 15 IS AN EQUAL OPPORTUNITY EMPLOYER
- Generate new business through prospecting, cold-calling, referrals, networking, and market research.
- Develop digital revenue from both traditional and non-traditional advertisers.
- Act as the subject matter expert/consultant on digital advertising solutions for clients.
- Gain deep understanding of clients business through a thorough needs analysis.
- Maintain a pipeline of potential clients.
- Develop campaign proposals.
- Develop strategic business plan to meet sales goals.
- Attend and actively engage in training and planning sessions.
- Prospecting, pre-call planning, needs analysis, selling and closing digital marketing solutions to direct businesses and advertising agencies.
- Develop, maintain and prospect new business from traditional and non-traditional advertisers located in the market using a consultative approach.
- Prepare and present marketing proposals utilizing quantitative and qualitative metrics.
- Effectively manage a sales funnel within the CRM, achieving appointment setting and presentation key performance indicators.
- Build rapport with your clientele, provide excellent timely customer service, grow the accounts, and gain additional business from referrals.
- Assembly, delivery and interpretation of monthly customer reports and campaign optimization.
- Excellent verbal and written communication skills.
- Impeccable time management and organizational skills.
- Excellent knowledge of digital marketing and understanding of consumer behavior across multiple media channels.
- Proficient with Microsoft Office.
Education and Experience/Certifications:
- Four-year college degree preferred
- Minimum of 2 years proven sales success
To apply for this position, please visit us at External Career Center: https://recruiting.adp.com/srccar/public/RTI.home?c=1060841&d=External and search for requisition #12122